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10 Best Stocks, 10 Years, All the Ups & Downs

By

Ami Ciccone

, updated on

December 15, 2025

In the last decade, some stocks soared, some stumbled, and a few delivered jaw-dropping returns. Swipe through 10 major companies to see year-by-year gains, losses, and the stories behind the numbers. Perfect for spotting trends, surprises, and market shake-ups at a glance!

πŸ’₯ 5 Stocks, 10 Years 🎒 Swipe to See πŸ“ˆπŸ“‰

πŸ“ˆ Apple (AAPL) 1/5

Apple’s decade shows how a mature company can still deliver strong long-term returns while navigating market corrections and changing product cycles.

⬇️

What stands out: multiple strong upside years, relatively few down years, and notable rebounds after market pullbacks.

πŸ“… Data gathered: December 2025 Β· πŸ“Š Historical yearly returns (past performance only)

2024 πŸ“ˆ +30.1%
2023 πŸ“ˆ +48.2%
2022 πŸ“‰ βˆ’26.8%
2021 πŸ“ˆ +33.8%
2020 πŸ“ˆ +80.8%
2019 πŸ“ˆ +86.2%
2018 πŸ“‰ βˆ’6.8%
2017 πŸ“ˆ +46.1%
2016 πŸ“ˆ +12.0%
2015 πŸ“‰ βˆ’3.9%

πŸ“‰ *Down Years:* 3
πŸ“ˆ *Up Years:* 7

πŸ‘‡ TAP NEXT COMPANY

πŸ“ˆ Microsoft (MSFT) πŸ’₯ 2/5

Microsoft reflects consistent growth driven by enterprise software, cloud adoption, and recurring revenue.

⬇️

What stands out: a high number of up years, fewer severe drawdowns, and steady long-term compounding.

πŸ“… Data gathered: December 2025 Β· πŸ“Š Historical yearly returns (past performance only)

2024 πŸ“ˆ +12.1%
2023 πŸ“ˆ +56.8%
2022 πŸ“‰ βˆ’28.7%
2021 πŸ“ˆ +51.2%
2020 πŸ“ˆ +41.0%
2019 πŸ“ˆ +55.3%
2018 πŸ“ˆ +18.7%
2017 πŸ“ˆ +37.6%
2016 πŸ“ˆ +7.1%
2015 πŸ“ˆ +22.9%

πŸ“‰ *Down Years:* 1
πŸ“ˆ *Up Years:* 9

πŸ‘‡ TAP NEXT COMPANY

πŸ“ˆ Amazon (AMZN) πŸ’₯ 3/5

Amazon’s performance highlights the volatility that often accompanies aggressive reinvestment and long-term growth strategies.

⬇️

What stands out: outsized upside years, sharp downturns during market stress, and wide year-to-year swings.

πŸ“… Data gathered: December 2025 Β· πŸ“Š Historical yearly returns (past performance only)

2024 πŸ“ˆ +44.4%
2023 πŸ“ˆ +80.9%
2022 πŸ“‰ βˆ’49.6%
2021 πŸ“ˆ +2.4%
2020 πŸ“ˆ +76.3%
2019 πŸ“ˆ +23.0%
2018 πŸ“ˆ +28.4%
2017 πŸ“ˆ +55.9%
2016 πŸ“ˆ +11.0%
2015 πŸ“ˆ +117.8%

πŸ“‰ *Down Years:* 1
πŸ“ˆ *Up Years:* 9

πŸ‘‡ TAP NEXT COMPANY

πŸ“ˆ Alphabet (GOOGL) πŸ’₯ 4/5

Alphabet’s decade reflects strong participation in tech-led growth cycles with occasional pullbacks tied to sector-wide trends.

⬇️

What stands out: more up years than down years, strong expansion-phase performance, and sensitivity to tech sentiment.

πŸ“… Data gathered: December 2025 Β· πŸ“Š Historical yearly returns (past performance only)

2024 πŸ“ˆ +35.5%
2023 πŸ“ˆ +58.3%
2022 πŸ“‰ βˆ’39.1%
2021 πŸ“ˆ +65.3%
2020 πŸ“ˆ +30.9%
2019 πŸ“ˆ +28.2%
2018 πŸ“‰ βˆ’0.8%
2017 πŸ“ˆ +35.4%
2016 πŸ“ˆ +1.0%
2015 πŸ“ˆ +46.6%

πŸ“‰ *Down Years:* 2
πŸ“ˆ *Up Years:* 8

πŸ‘‡ TAP NEXT COMPANY

πŸ“ˆ Meta Platforms (META) πŸ’₯ 5/5

Meta’s timeline shows how quickly returns can shift as business fundamentals and market perception change.

⬇️

What stands out: extreme contrast between gains and declines, rapid recoveries, and elevated volatility.

πŸ“… Data gathered: December 2025 Β· πŸ“Š Historical yearly returns (past performance only)

2024 πŸ“ˆ +65.4%
2023 πŸ“ˆ +194.1%
2022 πŸ“‰ βˆ’64.2%
2021 πŸ“ˆ +23.1%
2020 πŸ“ˆ +33.1%
2019 πŸ“ˆ +56.6%
2018 πŸ“‰ βˆ’25.7%
2017 πŸ“ˆ +53.4%
2016 πŸ“ˆ +9.9%
2015 πŸ“ˆ +34.0%

πŸ“‰ *Down Years:* 2
πŸ“ˆ *Up Years:* 8

πŸ‘‡ TAP NEXT COMPANY

πŸ“ˆ Tesla (TSLA)

Tesla illustrates how disruptive companies can experience dramatic performance swings as expectations evolve.

⬇️

What stands out: exceptional upside years, deep pullbacks, and sentiment-driven volatility.

πŸ“… Data gathered: December 2025 Β· πŸ“Š Historical yearly returns (past performance only)

2024 πŸ“ˆ +62.5%
2023 πŸ“ˆ +101.7%
2022 πŸ“‰ βˆ’65.0%
2021 πŸ“ˆ +49.8%
2020 πŸ“ˆ +743.4%
2019 πŸ“ˆ +25.7%
2018 πŸ“‰ βˆ’6.0%
2017 πŸ“ˆ +45.7%
2016 πŸ“‰ βˆ’10.9%
2015 πŸ“ˆ +8.0%

πŸ“‰ *Down Years:* 3
πŸ“ˆ *Up Years:* 7

πŸ‘‡ TAP NEXT COMPANY

πŸ“ˆ NVIDIA (NVDA)

NVIDIA’s decade captures the impact of long-term technology adoption cycles and sudden demand inflections.

⬇️

What stands out: multiple years of outsized gains, sharp declines during selloffs, and strong rebounds.

πŸ“… Data gathered: December 2025 Β· πŸ“Š Historical yearly returns (past performance only)

2024 πŸ“ˆ +171.3%
2023 πŸ“ˆ +239.0%
2022 πŸ“‰ βˆ’50.3%
2021 πŸ“ˆ +125.5%
2020 πŸ“ˆ +122.3%
2019 πŸ“ˆ +76.3%
2018 πŸ“‰ βˆ’31.0%
2017 πŸ“ˆ +81.3%
2016 πŸ“ˆ +223.8%
2015 πŸ“ˆ +66.3%

πŸ“‰ *Down Years:* 2
πŸ“ˆ *Up Years:* 8

πŸ‘‡ TAP NEXT COMPANY

πŸ“ˆ Visa (V)

Visa reflects the steadier profile typical of established payment and financial infrastructure companies.

⬇️

What stands out: lower volatility, smaller drawdowns, and consistent participation in market upswings.

πŸ“… Data gathered: December 2025 Β· πŸ“Š Historical yearly returns (past performance only)

2024 πŸ“ˆ +22.7%
2023 πŸ“ˆ +25.4%
2022 πŸ“‰ βˆ’3.8%
2021 πŸ“‰ βˆ’1.0%
2020 πŸ“ˆ +16.4%
2019 πŸ“ˆ +44.1%
2018 πŸ“ˆ +7.3%
2017 πŸ“ˆ +46.1%
2016 πŸ“ˆ +11.5%
2015 πŸ“‰ βˆ’1.0%

πŸ“‰ *Down Years:* 3
πŸ“ˆ *Up Years:* 7

πŸ‘‡ TAP NEXT COMPANY

πŸ“ˆ JPMorgan Chase (JPM)

JPMorgan’s performance shows how large banks respond to economic cycles and interest-rate environments.

⬇️

What stands out: cyclical patterns, strong rebound years, and sensitivity to macro conditions.

πŸ“… Data gathered: December 2025 Β· πŸ“Š Historical yearly returns (past performance only)

2024 πŸ“ˆ +40.9%
2023 πŸ“ˆ +26.9%
2022 πŸ“‰ βˆ’15.3%
2021 πŸ“ˆ +24.6%
2020 πŸ“‰ βˆ’8.9%
2019 πŸ“ˆ +43.4%
2018 πŸ“‰ βˆ’8.3%
2017 πŸ“ˆ +24.3%
2016 πŸ“ˆ +31.1%
2015 πŸ“‰ βˆ’1.6%

πŸ“‰ *Down Years:* 4
πŸ“ˆ *Up Years:* 6

πŸ‘‡ TAP NEXT COMPANY

πŸ“ˆ Procter & Gamble (PG)

Procter & Gamble highlights the defensive characteristics often seen in consumer staples.

⬇️

What stands out: fewer extreme swings, resilience during downturns, and long-term consistency.

πŸ“… Data gathered: December 2025 Β· πŸ“Š Historical yearly returns (past performance only)

2024 πŸ“ˆ +8.6%
2023 πŸ“ˆ +10.0%
2022 πŸ“‰ βˆ’1.4%
2021 πŸ“ˆ +14.4%
2020 πŸ“ˆ +9.8%
2019 πŸ“ˆ +42.1%
2018 πŸ“‰ βˆ’8.0%
2017 πŸ“ˆ +8.3%
2016 πŸ“ˆ +6.7%
2015 πŸ“‰ βˆ’0.9%

πŸ“‰ *Down Years:* 3
πŸ“ˆ *Up Years:* 7

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